Class 11 (Management)

Marketing Notes & Syllabus

Fundamentals | Consumer Behavior | Market Segmentation | Marketing Mix (4 Ps)

Here you can find detailed notes, concepts, and case studies for all chapters of the Class 11 Marketing syllabus.
Start browsing chapters below or download the official syllabus.

Download Syllabus
Class 11 Marketing study resources and notes
Notes

Class 11 Marketing Chapters (NEB Syllabus)

Chapter 1: Introduction to Marketing (Concept, Scope, Importance)

Chapter 2: Marketing Environment (Internal and External Factors)

Chapter 3: Understanding Consumer Behavior and Demand Analysis

Chapter 4: Market Segmentation, Targeting, and Positioning (STP)

Chapter 5: Product Decisions (Classification, Branding, Packaging)

Chapter 6: New Product Development (NPD) and Product Life Cycle (PLC)

Chapter 7: Pricing Decisions (Objectives and Methods)

Chapter 8: Place/Distribution Decisions (Channels and Logistics)

Chapter 9: Promotion Decisions (Advertising, Sales Promotion, PR)

Chapter 10: Marketing Research and Information System

Chapter 11: E-Marketing and Digital Marketing

Chapter 12: Ethical Issues in Marketing and Social Responsibility